The fastest growing premium polarized sunglass maker in the world currently is Maui Jim which begun in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii.
Seeing a need in the market for technology that could combat intense glare and harmful UV, Maui Jim brought the brilliant colours of the island to life with the revolutionary PolarizedPlus2™ lens. Incorporated into seven new sunglass styles, the Classic Collection was introduced and a steady cult following began.
Over the years, Maui Jim has continued to offer fans high-performance design developments. In 2004, PolarizedPlus2™ technology revolutionised the sunglass market – patented, color-enhancing treatments in the form of rare earth elements were added to their lenses. In 2007 and 2008 MauiReaders™ and MauiPassport™ were introduced, offering prescription wearers wide views and outstanding acuity. That same year, their new MauiHTTM lens brought clarity to low-light conditions and expanded their range even further.