About Us

Dipple & Conway is a family run, independent opticians that has a vast heritage of over 100 years. We have been offering the highest clinical service, and exemplary customer care since 1916.

Using the most recent advances in optometry, we pride ourselves in offering the highest level of service and client care.


Over 100 Years of Heritage

Our family run history and our highly qualified team of staff have enabled us to grow, expand and invest. We are proud to offer the highest quality in eye care for our clients. At our founding in 1916, our aim was to provide the highest standard of customer service, alongside outstanding eye care. Today, these core values remain the same.


Dipple and Conway: Our Story

Dipple and Conway opticians was established in 1916, with a partnership between Thomas Conway and George William Dipple.
Our story started as a partnership between then Norwich Jeweller, George William Dipple and Thomas Conway. The site of the first practice (Castle Street, Norwich) was initially purchased by George Dipple, as a place to park his car!
The initial Norwich opticians, grew from strength to strength. Following the deaths of the founding partners during the 1950’s, Dipple and Conway was taken over by Thomas Conway’s son, Dominic.
During the 1980’s Dominic Conway further expanded the business. Throughout this time, Dominic’s three sons, Damian, Robert and James joined the company having undertaken professional training in optometry and dispensing optics.
Under Dominic's watchful eye, Dipple & Conway continued to expand. When Dominic retired in 1990, the business remained in family hands, with his three sons taking the lead.
In more recent years, Matthew and Ben Conway have joined the company full-time, driving the business forward and continuing Dipple's journey into the future of optometry.
Present Day
Since 1916 the optical world has changed beyond recognition. Developments in clinical practice, frame and lens technology, contact lens fitting and laser eye assessments are among those changes, which Dipple & Conway have embraced. It is this willingness to evolve and challenge Dipple's boundaries, that has helped Dipple & Conway to become one of the most successful independent groups in the region.

Our Team

Opticians Director

Matthew Conway

Contact Lens Optician

James Conway

Deputy Manager

Maciek Dudkiewicz

Optical Assistant

Katie Cardy

Contact Lens Optician

Damian Conway

Norwich Opticians
Clinical Assistant

Donna Smith

Opticians Director
Director, Dispensing Optician

Ben Conway


Robert Conway

Opticians Norwich

Michaela Chilvers

Norwich Opticians
Clinical Lead Optometrist

Michelle Horn

Optical Assistant

Kerry Ashton

Group Manager

Neil McDonald

Opticians near me
Optical Assistant

Mandy Rowling

Dipple Conway Norwich Opticians
Diss Manager, Dispensing Optician

Sally Philips

Dipple and Conway gift card

The perfect gift

Dipple and Conway gift cards

Give the glasses wearer in your life the perfect gift with our Dipple & Conway gift cards. Our gift cards can be redeemed against any glasses or sunglasses, purchased in any one of our stores.

"I’ve been a customer of Dipple & Conway for nearly 25 years. From my very first visit I was struck by just how committed they are to meeting the needs of their customers. This level of service and dedication to detail, has never changed over the years and I would have no hesitation in recommending their services."

David Goodwin
Optician Awards Finalist Investor in People The College of Optometrists British Contact Lens Association Association of Dispensing Opticians Best Family Business 2020

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