
About Us
Dipple & Conway is a family run, independent opticians that has a vast heritage of over 100 years. We have been offering the highest clinical service, and exemplary customer care since 1916.
Using the most recent advances in optometry, we pride ourselves in offering the highest level of service and client care.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
Our story
Our story started in 1916 as a partnership between the Norwich jeweller GeorgeDipple and Thomas Conway. The site of the first practice (Castle Street, Norwich), was initially purchased by George Dipple as a place to park his car!
By the 1950’s the initial Norwich opticians had grown from strength to strength, following the death of the founding partners, Dipple & Conway was taken over by Thomas’s son Dominic.
Our story
During the 1980s Dominic Conway further expanded the business. Throughout this time, Dominic’s three sons Robert, Damian and James joined the company having undertaken professional training in optometry and dispensing optics.
Under Dominic’s watchful eye, Dipple and Conway continued to expand. When Dominic retired in 1990, the business remained in family hands, with his three sons taking the lead.
Our story
In more recent years, Matthew and Ben Conway have joined the company full time,driving the business forward and continuing Dipple & Conways journey into the future of optometry. In 2024, Dipple & Conway became Dipple and Conway Opticians and Audiologists, with the addition of full hearing health checks into our range of services.
Our Branches
Pop in to any of our Norfolk practices, including our original Norwich optician’s practice, to find out more. Use our practice finder to find your nearest branch and view our opening times.
Latest Reviews
Carol Sides30. May, 2026
Dipple and Conway always go above and beyond to ensure you are completely satisfied with the eye care experience they provide.They are extremely professional, friendly, caring and reassuring. The team are all exceptional, especially Michaela, Ben and Donna for the excellent care I received from you today.Many thanks to you all .
Doug Russell23. May, 2026
Like many professional services, it often is the case who you are dealing with. I saw Maciek and he is first-class. However, I would not see anyone else regarding dispensing (previous experience). Dipple & Conway are very fortunate to have him.
Yasmin Shoushtari22. May, 2026
I had a great experience at Dipple & Conway. Una was incredibly kind, thorough, and helpful in assisting me with a very specific prescription. Phil was also very helpful and supportive throughout the process. I really appreciated the time, care, and professionalism from the whole team. Highly recommend!
Eva Trochez21. May, 2026
Great service! So professional, sweet and patient.
John Kemp9. May, 2026
I have been using Dipple and Conway for eye care and glasses since 2019 and have received nothing but exceptional service from Michaela and all of the optometry and dispensing staff. I have a reasonably complex prescription; the glasses I have bought have given me noticeably better vision than those dispensed by other opticians over the 40+ years I have worn glasses full time. The improvement was quite a shock! Aftercare with minor issues has always been flawless and extremely timely. More recently I visited the new audiology department for a hearing test which I was quite nervous about. I was looked after by Olly, and once again received the outstanding level of service and care which I have become used to with Dipple and Conway. Olly guided me through the whole process with a perfect combination of professionalism, knowledge and good humour. Whilst it is true that Dipple & Conway are not cheap, the quality of care and service offered is absolutely worth the investment.
Kate Carter5. May, 2026
Today was the first time I’ve been to Dipple & Conway and the first time in twelve years I’ve had my eyes checked. Every single person I dealt with was so lovely and helpful, absolutely worth the investment. I can’t wait to get my glasses next week!
Chris Shearing2. April, 2026
A fantastic experience during my recent eye test, alongside purchasing new glasses. Such friendly and helpful staff, who really go the extra mile. Will be coming back many more times in the future.
bluesman000027. March, 2026
The well-known phrase, “the price is forgotten while the quality remains” Could not be more true for this opticians. Absolutely impeccable service from start to finish. First class advice and the best custom after-care I’ve ever experienced from any opticians for over 30 years. Maciek is a super person to deal with and I highly recommend.