Excelling in eye care since 1916

Dipple & Conway have been well established in Norfolk for over 100 years. We are, and always have been, a family run opticians devoted to the eye health of our community.

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Celebrating our unique, handcrafted independent brands

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Glasses brands

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Leading UK independent opticians, providing expert clinical eye care

Celebrating our centenary in 2016, Dipple & Conway have been offering the highest standard of eye care to our clients for over 100 years.

We now have 3 practices across Norfolk, based in Norwich, Swaffham and Diss. In each of our stores our team pride themselves in providing the highest standard of customer care, specialist opticians offering expert eye examinations along with individual care plans for each of our clients.

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Designer Glasses Norwich


We are proud to offer a great selection of glasses, including luxury designers and brilliantly crafted independent brands. Made to make you feel like your best self, every day.

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Contact Lenses

We are an award-winning contact lens practice and our expert fitting is part of our heritage. Make an appointment today with our experienced team at one of our opticians in Swaffham, Diss and Norwich.

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Eye Tests

We offer expert clinical eye examinations and subsequent care and support, focused on your individual needs. Book your next eye test with our practices in Diss, Swaffham or Norwich.

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Your Care Plan

The Vision Care Plan

Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service. Our plan includes fully comprehensive eye care, an open-door policy, discounts and more.

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Pop in to any of our Norfolk practices, including our original Norwich optician’s practice, to find out more. Use our practice finder to find your nearest branch and view our opening times.

Our Blog

"Quite simply a class apart. I have been using Dipple & Conway for 20 years. They are that rarest of things - an independent, family-run opticians providing an incredibly personal and expert service."

Edward Jones

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Optician Awards Finalist Investor in People The College of Optometrists British Contact Lens Association Association of Dispensing Opticians Best Family Business 2020