Our Swaffham Opticians

Find your nearest Dipple & Conway practice with ease, we’re never too far away.

Inside Dipple and Conway Swaffham opticians
Swaffham Branch

Proudly serving the local community through our expert eye care services

We understand that although Norfolk can often seem small, you don’t want to have to travel long distances to receive a first-class eye test. We aim to be easily accessible for all of our customers and have expanded across the county in previous years to allow for this, resulting in our Swaffham opticians. Guaranteeing an unrivalled expert service that is a pleasant and memorable experience within each of our stores, our Swaffham practice is no exception. Travel less to receive the best eye care possible. Please contact our team today to book your eye test.

Swaffham Practice

Say hello to our friendly team, they can’t wait to assist you


01760 724777


63 Market Place
PE37 7AQ

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Opening Hours

Monday: 9am - 5pm
Tuesday: 9am - 5pm
Wednesday: 9am - 5pm
Thursday: 9am - 5pm
Friday: 9am - 5pm
Saturday: 9am - 4pm
Sunday: Closed

Norwich Opticians
Girl having Glasses fitted in Dipple & Conway Swaffham Opticians


We deliver a full range of eye health services, including eye exams, OCT exams, contact lens services and Care Plan arrangements. We have carefully hand selected our team over time, a team which organically reflects our core values of community, care, and dedication to our customers. Our approach to service is holistic and people centric, putting you right at the heart of why we do what we do.


We first opened up our Swaffham store in 1998. Located on the main high street, only a stone’s throw away from the market cross built by George Walpole in 1783, our store invites local residents to indulge in a finer eye care experience and enjoy our executive customer service. The town became prosperous in the 14th and 15th century due to the sheep and wool trade, and gave way to its reputation as one of the largest markets in the East Anglia region. We are proud to offer a space of luxury in a town of such rich local heritage, and we welcome anyone with eye health requirements to pay us a visit, it will be our pleasure to look after you.

We know life can get busy, but don’t let your eye health drift to the back of your mind. If you are struggling with consistent headaches, blurred vision, dry eye, or suffering from any discomfort at all, it is time to prioritise an eye examination. Most severe eye conditions can be treated if detected early with regular and comprehensive eye exams. Our expert optometrists are here to help, so call us today for some friendly, non-obligatory advice.

If you are in the vicinity of our opticians Swaffham, and are in need of an eye test or contact lens check up, don’t hesitate to pop in to discuss an appointment. Alternatively you can book an appointment over the phone or by using our contact form below.​​


Designer Glasses Norwich


Our frames keep up to date with the latest trends alongside sticking with classic options. Suitable for all ages and face shape our team will assist you in picking your perfect pair.

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We are able to cater for all prescriptions. Our team are on hand to talk you through your best options when it comes to contact lenses. All in the name of expert eye care.

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Norwich Eye Tests


Keeping up to date with eye checks can detect and prevent possible issues that could later turn into something more serious. Our thorough checks will see you leaving with peace of mind.

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Swaffham Practice


63 Market Place
PE37 7AQ

"I’m very impressed by the friendly and helpful attitude of the staff at Dipple and Conway, and by the very competent and professional service my optometrist provided. It really is a pleasure to ones eyes tested there."

Mike Lindsay
Optician Awards Finalist Investor in People The College of Optometrists British Contact Lens Association Association of Dispensing Opticians Best Family Business 2020

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