About Dipple & Conway

A very small selection of our recent Google reviews:

‘A whole different level of service from the bigger chains! The staff at Dipple and Conway are friendly and helpful, the tests are very thorough and the results are explained well, and the professionalism and quality of advice is exceptionally high.’

Andrew Hart

‘Quite simply a class apart. I have been using Dipple & Conway for 20 years. They are that rarest of things – an independent, family-run opticians providing an incredibly personal and expert service. Despite going back generations, their equipment is state-of-the-art and the choice of frames exceptional.’

Edward Jones

‘Not only are they very friendly, the standard of care and the time taken to make sure that the prescription is absolutely correct, is second to none.
They take a true interest in their clients and they are not in a rush to spend your money and they certainly don’t try and make you spend money on something you don’t need, which l have come across in other places.’

Penny Allen

‘I always get excellent customer service at Dipple and Conway and excellent care for my eyes, I wouldn’t even contemplate going anywhere else.’

Kayleigh Smith

Our Heritage

We started as a partnership in 1916 between George William Dipple, (who at the time was a jeweler of Swan Lane, Norwich) and Thomas Conway. The original site on Castle Street was purchased by George Dipple as a place to park his car!

On the death of the founding partners in the 1950’s the business was taken over by Thomas Conway’s son, Dominic. Dominic further expanded the business until his retirement in 1990. Meanwhile, in the 1980’s, Dominic’s three sons, Damian, Robert and James joined the business after undergoing professional training in optometry and dispensing optics.

Since then the optical world has changed beyond recognition. Developments in clinical practice, frame and lens technology, contact lens applications and laser eye assessments are among the leaps forward which we have embraced. It is this willingness to change and evolve that has helped us to grow into one of the most successful independent groups in the region.

In 2011 Matthew and Ben Conway joined the business full-time to take Dipple & Conway into the future of optometry.