
About Us
Dipple & Conway is a family run, independent opticians that has a vast heritage of over 100 years. We have been offering the highest clinical service, and exemplary customer care since 1916.
Using the most recent advances in optometry, we pride ourselves in offering the highest level of service and client care.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
Our story
Our story started in 1916 as a partnership between the Norwich jeweller GeorgeDipple and Thomas Conway. The site of the first practice (Castle Street, Norwich), was initially purchased by George Dipple as a place to park his car!
By the 1950’s the initial Norwich opticians had grown from strength to strength, following the death of the founding partners, Dipple & Conway was taken over by Thomas’s son Dominic.
Our story
During the 1980s Dominic Conway further expanded the business. Throughout this time, Dominic’s three sons Robert, Damian and James joined the company having undertaken professional training in optometry and dispensing optics.
Under Dominic’s watchful eye, Dipple and Conway continued to expand. When Dominic retired in 1990, the business remained in family hands, with his three sons taking the lead.
Our story
In more recent years, Matthew and Ben Conway have joined the company full time,driving the business forward and continuing Dipple & Conways journey into the future of optometry. In 2024, Dipple & Conway became Dipple and Conway Opticians and Audiologists, with the addition of full hearing health checks into our range of services.
Our Branches
Pop in to any of our Norfolk practices, including our original Norwich optician’s practice, to find out more. Use our practice finder to find your nearest branch and view our opening times.
Latest Reviews
Lee Songer18. August, 2026
My experience with Dipple & Conway in Norwich was a very positive one! I initially emailed Phil to explain that I have a recent eye prescription and would like to look at their range of glasses. He more or less encouraged me to pop by the opticians anytime. I visited first thing in the morning where a very friendly lady, Sue, showed me their range of glasses and the options available. Once I picked a pair I liked, Sue was not only very helpful, but good humoured in how I seemingly chose a pricey pair of glasses! A week later, earlier than expected, I visited again to collect my glasses from Sue, which I am very pleased with — was glad to know I could leave my old pair of glasses in her capable hands to be recycled as well. All in all, they have made an unprompted visitor who happened to be browsing their glasses become a longterm customer.
Serena Cooper13. August, 2026
Recieved a brilliant & professional service from Olly & Aaron at Dipple & Conway, can't thank them enough, thoroughly reccomend 😃
Adam11. August, 2026
5 stars very much deserved. So lovely to have my hearing back. Very professional and friendly service. Thank you!
J G5. August, 2026
Superb service throughout! Sally and the team at Diss were friendly, professional, and when the glasses unfortunately broke (under warranty) moved heaven and earth to sort me out. Proper customer service done properly by lovely people; thoroughly recommended! Thanks again!
Jen “Jenny” Mcintosh2. August, 2026
I highly recommended Dipple and Conway. I had the pleasure of dealing with Oliver/ Olly He is very knowledgeable and warm to deal with.
Frank James2. August, 2026
I have had an optician care plan with Dipple & Conway for more than ten years. The Norwich staff have always been friendly and accommodating. Last week I had occasion to take a pair of glasses into them, that I had accidentally damaged, and received the same friendly reception. However, one person in particular went the ‘extra mile’. Maciek Dudkiewicz, deputy group manager and dispensing optician, not only saw me at short notice but effected a repair within 24 hours. Impressive. I really appreciated his courtesy and professionalism together with his technical ability. A credit to the company.
Stella Mackenzie24. July, 2026
I would like to thank Dipple and Conway for their service over the last 38 years!! They have looked after all the eyes in our family of 5 for that long. In particular they gave us huge support throughout the time of our eldest daughter’s 5 operations from the age of 2 to 10 years old and referred me to the hospital for a macular hole ( now fixed) which I hadn’t even noticed I’d got!! We have really appreciated the efficiency and caring attitude of all the staff and thank them for their expertise and professionalism. We have reluctantly moved to an optician much closer to home but cannot recommend them more highly! Many thanks Stella and Iain Mackenzie
saadia naeem15. July, 2026
Mr Maciek was helpful and very professional and resolved the issue to my satisfaction. I’d be happy to recommend them to anyone!"
Steve Jordan7. June, 2026
A very professional and extensive test. the service is first class and I am extremely happy with the glasses and the manufacturing. I won't go anywhere else. They are more costly than other well known large discounters but you've only one pair of eyes, so invest in them!!
Carol Sides30. May, 2026
Dipple and Conway always go above and beyond to ensure you are completely satisfied with the eye care experience they provide.They are extremely professional, friendly, caring and reassuring. The team are all exceptional, especially Michaela, Ben and Donna for the excellent care I received from you today.Many thanks to you all .