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About Us

Dipple & Conway is a family run, independent opticians that has a vast heritage of over 100 years. We have been offering the highest clinical service, and exemplary customer care since 1916.

Using the most recent advances in optometry, we pride ourselves in offering the highest level of service and client care.

Clinical Excellence

Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.

Customer Service

We are a fourth generation family business dedicated to the highest levels of customer care.

Cutting Edge

We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.

Luxury Brands

We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.

Part of Our Communities

We are proud to play an active and positive role in the communities in which we operate.

Vision Care Plan

Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.

Norwich practice with balloons arched

Our story

Our story started in 1916 as a partnership between the Norwich jeweller GeorgeDipple and Thomas Conway.  The site of the first practice (Castle Street, Norwich), was initially purchased by George Dipple as a place to park his car!

By the 1950’s the initial Norwich opticians had grown from strength to strength, following the death of the founding partners, Dipple & Conway was taken over by Thomas’s son Dominic.

Glasses on shelves in the Swaffham store

Our story

During the 1980s Dominic Conway further expanded the business. Throughout this time, Dominic’s three sons Robert, Damian and James joined the company having undertaken professional training in optometry and dispensing optics.

Under Dominic’s watchful eye, Dipple and Conway continued to expand. When Dominic retired in 1990, the business remained in family hands, with his three sons taking the lead.

Dipple and Conway team at awards

Our story

In more recent years, Matthew and Ben Conway have joined the company full time,driving the business forward and continuing Dipple & Conways journey into the future of optometry.  In 2024, Dipple & Conway became Dipple and Conway Opticians and Audiologists, with the addition of full hearing health checks into our range of services.

Norwich practice with new branding

Our Branches

Pop in to any of our Norfolk practices, including our original Norwich optician’s practice, to find out more. Use our practice finder to find your nearest branch and view our opening times.

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    Norwich Branch

    Located on Castle Street, settled proudly beneath the grand Norwich Castle, our Norwich opticians pays homage to the generations of hard work that has built not only a successful business but a community of local people who continue to trust the exemplary service of Dipple & Conway.

    Telephone

    01603 626750

    Address

    19 Castle Street
    Norwich
    Norfolk
    NR2 1PB

    Opening Times

    • Monday: 9am - 5:30pm
    • Tuesday: 9am - 5:30pm
    • Wednesday: 9am - 5:30pm
    • Thursday: 9am - 5:30pm
    • Friday: 9am - 5:30pm
    • Saturday: 9am - 5:00pm
    • Sunday: 10am - 4pm

    Diss Branch

    Having invested in our Diss practice over the years, you’ll find a warm and welcoming space in which we provide exceptional eye care services.

    Telephone

    01379 642598

    Address

    12 Market Place
    Diss
    Norfolk
    IP22 4AB

    Opening Times

    • Monday: 9am - 5:00pm
    • Tuesday: 9am - 5:00pm
    • Wednesday: 9am - 5:00pm
    • Thursday: 9am - 5:00pm
    • Friday: 9am - 5:00pm
    • Saturday: 9am - 4:00pm
    • Sunday: Closed

    Swaffham Branch

    Say hello to our friendly team, they can’t wait to assist you.

    Telephone

    01760 724777

    Address

    63 Market Place
    Swaffham
    Norfolk
    PE37 7AQ

    Opening Times

    • Monday: 9am - 5:00pm
    • Tuesday: 9am - 5:00pm
    • Wednesday: 9am - 5:00pm
    • Thursday: 9am - 5:00pm
    • Friday: 9am - 5:00pm
    • Saturday: 9am - 4pm
    • Sunday: Closed

    Cromer EyeCare

    We’re situated on the High Street in central Cromer just opposite the parish church. There is easy access for wheelchairs and parking space is nearby.

    Telephone

    01263 512345

    Address

    20 High Street
    Cromer Norfolk
    NR27 9HG

    Opening Times

    • Monday: 9am-5pm
    • Tuesday: 9am-5pm
    • Wednesday: 9am-5pm
    • Thursday: 9am-5pm
    • Friday: 9am-5pm
    • Saturday: 9am-4pm
    • Sunday: Closed

    Hunstanton EyeCare

    We’re situated in Church Street in the seaside town of Hunstanton with convenient parking and wheel chair access.

    Telephone

    01485 532326

    Address

    44 Church Street
    Hunstanton Norfolk
    PE36 5HD

    Opening Times

    • Monday: 9am-5pm
    • Tuesday: 9am-5pm
    • Wednesday: 9am-5pm
    • Thursday: 9am-5pm
    • Friday: 9am-5pm
    • Saturday: 9am-4pm
    • Sunday: Closed