
About Us
Dipple & Conway is a family run, independent opticians that has a vast heritage of over 100 years. We have been offering the highest clinical service, and exemplary customer care since 1916.
Using the most recent advances in optometry, we pride ourselves in offering the highest level of service and client care.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
Our story
Our story started in 1916 as a partnership between the Norwich jeweller GeorgeDipple and Thomas Conway. The site of the first practice (Castle Street, Norwich), was initially purchased by George Dipple as a place to park his car!
By the 1950’s the initial Norwich opticians had grown from strength to strength, following the death of the founding partners, Dipple & Conway was taken over by Thomas’s son Dominic.
Our story
During the 1980s Dominic Conway further expanded the business. Throughout this time, Dominic’s three sons Robert, Damian and James joined the company having undertaken professional training in optometry and dispensing optics.
Under Dominic’s watchful eye, Dipple and Conway continued to expand. When Dominic retired in 1990, the business remained in family hands, with his three sons taking the lead.
Our story
In more recent years, Matthew and Ben Conway have joined the company full time,driving the business forward and continuing Dipple & Conways journey into the future of optometry. In 2024, Dipple & Conway became Dipple and Conway Opticians and Audiologists, with the addition of full hearing health checks into our range of services.
Our Branches
Pop in to any of our Norfolk practices, including our original Norwich optician’s practice, to find out more. Use our practice finder to find your nearest branch and view our opening times.
Latest Reviews
Adrian4. February, 2026
I cannot rate Dipple & Conway highly enough!. From the very moment you walk through the door you are guaranteed to receive a warm welcome from all the staff and made to feel valued. There is no hard sell and the staff are attentive and so helpful. I wanted to buy new frames and the assistant who helped me was marvellous. I also signed up to their vision care plan which represents great value for money and I got 25% off my frames and lenses on the spot which was an unexpected bonus!. The selection and quality of frames are also superb and you get what you pay for. Very impressed!.
Nicola Cubitt15. January, 2026
I had my free hearing check today whilst I was having an eye check up. It is so handy being able to get two things crossed off from my ‘to do’ list in one place. Oli was very charming and I felt at ease. He obviously knew his subject very well and I would recommend going to see him.
Dina Priddle13. October, 2025
I had an excellent experience with Dipple and Conway. I always find it hard to decide what new pair of glasses suits me and their staff are so good at refining my choices to a couple that look good. Of course they do always do an excellent and in depth check of my eyes so I know if there is anything that needs to be monitored.
Martha Shelton18. August, 2025
While traveling through Norwich recently my glasses needed repairing. I popped into Dipple & Conway who fixed my glasses [saving my trip ☺️👓] with excellent and friendly service. Between their service and their exciting, stylish selection of frames I would definitely become a regular customer….. if I lived on ‘this side of the pond’. 🤣
Jamie Freeman20. July, 2025
What a fantastic service!!! Walking in, we were met by friendly, attentive and professional staff. We were made extremely welcome and we received a truly excellent standard of care. We look forward to returning for years to come. Great job D&C 👌
Mia Bassingthwaighte6. July, 2025
I received the most fantastic treatment from the whole team at Dipple and Conway both in the Optician department and in the Audiology department. Thank you so much.
Nick B29. June, 2025
First class service today, returned a pair of TF sunnies as the nose rest had been lost, no fuss instant repair.This kind of service isn’t as common as it should. Staff very helpful and very friendly. Thanks
Cynthia Harvey18. June, 2025
I've had only good experiences with Dipple and Conway who supply my glasses and contact lens. Professional and knowledgable, I recommend them unreservedly.
Ginger Rogers31. May, 2025
I really can't say enough about this opticians from the moment we walked in the staff were all very very friendly there was absolutely no pressure into buying their frames and lenses the whole buying options was very very relaxed and the choice of frames was exceptional, The manager Maciek was fantastic. Honestly I cannot fault anything about Dipple And Conway at all .I'd 100% recommend this opticians to anybody .
Rachel Read28. May, 2025
Dipple and Conway were previously recommended to me, but I was not willing to pay what I considered to be their rather high prices. What a mistake that was!!! Three years later, after various eye tests, three different opticians, five pairs of badly/incorrectly made varifocals and months of arguing over refunds with cheaper providers, Dipple and Conway have just delivered THE most amazing pair of glasses in one week! Their service - from start to finish - has been outstanding. The lesson learned? You really do get what you pay for and I could have saved so much time, effort and eye-strain by coming to this company in the first place. I am visiting again this week to order sunglasses. The overall costs? Approximately 20% more than anywhere else for 100% better outcomes across the board. It’s a no brainer.