Vision and hearing care the Dipple & Conway way
Our Services
CONTACT LENSES
We are an award-winning contact lens practice and our expert fitting is part of our heritage. Make an appointment today with our experienced team at one of our opticians in Swaffham, Diss, Norwich, Cromer (Cromer EyeCare) and Hunstanton (Hunstanton EyeCare).
We are an independent, family run business
We offer expert clinical eye and audiology examinations and subsequent care and support, focused on your individual needs. Book your next eye or hearing test with our practices in Diss, Swaffham, Norwich, Cromer (Cromer EyeCare) or Hunstanton (Hunstanton EyeCare).
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
The Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service. Our plan includes fully comprehensive eye care, an open-door policy, discounts and more.
Come in and say hello
Pop in to any of our Norfolk practices, including our original Norwich optician’s practice, to find out more. Use our practice finder to find your nearest branch and view our opening times.
Our glasses brands
At Dipple & Conway, we offer a wide range of brands from world-famous designers, to the finest hand-crafted independent frame manufacturers.
News & Insights
Go premium with membership to our Vision Care Plan
Full peace of mind for your eye care.
- 25% discount off all complete spectacles, prescription sunglasses and contact lenses
- Inclusive eye examinations and consultations
- Premium open door access to our expert Optometrists
Latest Reviews
Carol Sides30. May, 2026
Dipple and Conway always go above and beyond to ensure you are completely satisfied with the eye care experience they provide.They are extremely professional, friendly, caring and reassuring. The team are all exceptional, especially Michaela, Ben and Donna for the excellent care I received from you today.Many thanks to you all .
Doug Russell23. May, 2026
Like many professional services, it often is the case who you are dealing with. I saw Maciek and he is first-class. However, I would not see anyone else regarding dispensing (previous experience). Dipple & Conway are very fortunate to have him.
Yasmin Shoushtari22. May, 2026
I had a great experience at Dipple & Conway. Una was incredibly kind, thorough, and helpful in assisting me with a very specific prescription. Phil was also very helpful and supportive throughout the process. I really appreciated the time, care, and professionalism from the whole team. Highly recommend!
Eva Trochez21. May, 2026
Great service! So professional, sweet and patient.
John Kemp9. May, 2026
I have been using Dipple and Conway for eye care and glasses since 2019 and have received nothing but exceptional service from Michaela and all of the optometry and dispensing staff. I have a reasonably complex prescription; the glasses I have bought have given me noticeably better vision than those dispensed by other opticians over the 40+ years I have worn glasses full time. The improvement was quite a shock! Aftercare with minor issues has always been flawless and extremely timely. More recently I visited the new audiology department for a hearing test which I was quite nervous about. I was looked after by Olly, and once again received the outstanding level of service and care which I have become used to with Dipple and Conway. Olly guided me through the whole process with a perfect combination of professionalism, knowledge and good humour. Whilst it is true that Dipple & Conway are not cheap, the quality of care and service offered is absolutely worth the investment.
Kate Carter5. May, 2026
Today was the first time I’ve been to Dipple & Conway and the first time in twelve years I’ve had my eyes checked. Every single person I dealt with was so lovely and helpful, absolutely worth the investment. I can’t wait to get my glasses next week!
Chris Shearing2. April, 2026
A fantastic experience during my recent eye test, alongside purchasing new glasses. Such friendly and helpful staff, who really go the extra mile. Will be coming back many more times in the future.
bluesman000027. March, 2026
The well-known phrase, “the price is forgotten while the quality remains” Could not be more true for this opticians. Absolutely impeccable service from start to finish. First class advice and the best custom after-care I’ve ever experienced from any opticians for over 30 years. Maciek is a super person to deal with and I highly recommend.
