See the city’s sparkling sights with the Visit Norwich Christmas Crown trail

17th November 2021
Crown in the window of our Norwich Opticians Practice

We’re taking part in the Visit Norwich Christmas Crown Trail this festive season and would love for you to stop by and spot our crown.

Norwich is a beautiful and vibrant historic city, especially at Christmastime. Our home city comes alive with twinkling lights and the gentle welcoming hubbub of shoppers and visitors out on the streets; something we love to see as people pass by our Castle Street practice.

This year Visit Norwich, in partnership with Norfolk Museums Service, is encouraging everyone to soak in the special seasonal sights of Norwich even more, as they launch four specially created Christmas walking trails. As a family-run opticians with more than 100 years of history here in Norwich, we didn’t think twice about getting involved.

It takes place from 16 November through to 5 January, and will see shops, restaurants, hotels, and iconic historic buildings hide magical, festive, sparkling crowns in their windows and shop fronts for
people to spot.

Opticians Norwich Crown in shop window
Our Beautiful Crown at our Norwich Practice

The story behind the trails is a very historic and royal one.

Did you know that in 1121 King Henry I held his Christmas court at Norwich Castle? Can you imagine how magical those festivities were? The feast, the majestic robes, the music, and entertainment?

To remember and help celebrate the 900 year anniversary of this important historic event, we’re absolutely delighted to join in and support the Visit Norwich Christmas Crown Trail.

What is the Christmas Crown Trail?

The Visit Norwich Christmas Crown Trail features four mini walking routes, each one designed to take you to places you might never have been and enjoy the hidden gems of our historical city. There is a red, gold, green and purple route. We’re on the purple trail; taking you on a journey from Norwich Castle to the ever-popular Tunnel of Light, returning to the city outside The Forum again this year.

The four walking trails are Christmas quests for all ages. As you meander the streets, look out for crowns of all shapes, sizes and different forms in windows and shop fronts.

Where is Dipple & Conway’s Christmas Crown?

Peek through our Norwich Castle Street practice to spot our specially crafted crown.

Clue: Our regal crown sits atop a plush cushion to commemorate the 900-year-old royal celebration.

Thank you to The Flower House who created our celebratory crown. We think it is blooming beautiful and fit for a King!

If you’re stepping out to enjoy the Christmas Crown Trails this festive season, remember to share your photos with us and Visit Norwich too. We’d love to see all the crown creations nestled around our beautiful city. And why not send us a selfie with ours in the shot too?

Follow us and share your photos on Facebook with us, adding #CrownTrail. Share and follow with Visit Norwich too.

Like to take part?

Pick up a trail map from the Journey Through Christmastime pop-up stall at Norwich Market from November 17, speak to a Norwich BID city host (spot them wearing blue tabards around the city), collet one from Norwich Railway station or check out the online maps here.

Enjoy the magic of Christmas in Norwich as your journey through the city’s sparkling streets.

Posted by Dipple and Conway

"I’m very impressed by the friendly and helpful attitude of the staff at Dipple and Conway, and by the very competent and professional service my optometrist provided. It really is a pleasure to ones eyes tested there."

Mike Lindsay
Optician Awards Finalist Investor in People The College of Optometrists British Contact Lens Association Association of Dispensing Opticians Best Family Business 2020

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